Everyone knows by now that having a product video or a video web tour is the best way to introduce people to your product or service. And we all know that the product video needs to be genuine and informative, because online viewers are ready to click away when they see an empty commercial. So [...]
Archive of posts tagged advice
Marketing vs Instructional videos: Striking the right balance when creating product videos
A marketing video or an instructional video? What is the difference and how to create an effective product video? There is a certain misconception when it comes to online video marketing: many believe there are two distinct types of videos: on one hand there are marketing videos, and on the other instructional or how-to videos. [...]
Making your own video for your service or products
I want to focus today on making DIY videos for products or services. We usually talk a lot about HandBookLive style product videos but we are also get questions from people who want general information about creating effective DIY style videos, so I wanted to address it in this post. HandBookLive focuses on product videos. [...]
How inventors and small businesses can incorporate video to promote and market their products
Last Thursday we gave a presentation at the San Diego Inventors Forum about how inventors can use online product videos and incorporate video into their marketing mix, and promote their products using the HandBookLive platform. I would like to briefly summarize that part of the talk and share some other information with you as well. [...]
Making your own product video. Steps and examples
As part of our presentation at the San Diego Inventors Forum we covered the basic steps of making your own online product video. So we wanted to go over these steps again and show examples of effective product videos, so you can use them as a template and refer to them when creating your own [...]
Importance of good sound in your video. Lavalier mic demo
Sound is as important as video, and if you go through all the work of creating a video for your product or service, make sure you have good sound. We always recommend doing a voice over instead of trying to talk on camera, but if you need to do it on camera try using a [...]
Make your product videos available on your homepage!
This post is about making your product videos available to your viewers by not hiding them deep inside your website. You would be surprised how many companies produce good product videos only to “hide” them from the viewers. Why do customers have to dig through your website, or create passwords, enter model numbers, and jump [...]
Effective video format. How to structure your product video
We decided to have Simon talk about video format, because it is such an important topic, but most companies usually ignore it when making their videos. It is so much easier to do it right the first time than trying to re-edit existing videos. So here is the most important message about your format when [...]
Radio Interview with Ken Stern. Our first experience. Learning from mistakes
We were invited to be guests on Ken Stern radio show, KFMB AM 760. The show was scheduled for June 28, 2009, and we had about a month to get ready for it. Of course we didn’t really start thinking about it until the week of the interview. It was our very first interview, and [...]